Martin à Porta dissects the energy demands of hosting the 2022 World Cup, and concludes that Qatar could create a future of environmentally friendly global sports events. The announcement of Qatars successful bid to host the 2022 World Cup brought much controversy, with discussions firmly centred on the extreme weather the nation faces in its [...]
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Profit or Loss? Qatars 2022 World Cup Prospects
Based on previous FIFA World Cups, what can Qatars economy expect from 2022? Phil Strange takes a closer look at the numbers that matter. A substantial amount of investment is required in order for any country to be able to host a mega sports event such as FIFAs World Cup. Costs of hosting the event [...]
read moreGame On: The Business of Sport
Sport is not just about competition and having fun anymore. These days it involves serious money. Billions of dollars are invested every year into sports marketing, sponsorship, television rights and player development and the associated industries churn out huge profits. Qatar, with the announcement of the 2022 World Cup hosting rights, is now finding itself [...]
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