When digital signage or electronic billboards are mentioned, the bright and colourful outdoor displays in large cities immediately come to mind. But, as Charles Vincent explains, this affordable and versatile medium is increasingly being used with great effect in a variety of different marketing and corporate communication applications. The modern marketing world is no stranger [...]

Despite continual and rapid improvements in the sophistication and inclusion of advertising budgets in the annual finances of regional companies, some firms in the Middle East are still reluctant to commit to extensive advertising campaigns. Those who do, do so only in traditional media such as newspapers and radio avoiding magazines, television and online, which [...]

Online representation for companies in the form of a website has become a compulsory part of branding and marketing strategy during the last decade. However, despite the world wide web having been in operation for more than 15 years, as the internet and its usage evolves, firms still make mistakes in their attempts to turn [...]

In a nutshell, employer branding is matchmaking, creating the perfect relationship between a company and its current and future employees. Roula Zinati Ayoub takes a closer look. An employer brand is the ideal way in which to communicate a company’s culture and values, and helps ensure employees fit in with – and are passionate about [...]

No longer a special effect in a futuristic James Cameron movie, Augmented Reality is a tool which can enrich a consumer’s brand experience. Charles Vincent takes a closer look. In the April 2011 issue of TheEDGE, we discussed how Augmented Reality (AR) is being used by marketers to enhance the customer experience and improve sales. [...]